Walt Disney's CEO has bad news for Comcast, Sony, Warner Bros.
Nov. 16th, 2025 10:37 pmWhile it had already been moving in this direction, the Covid pandemic pushed the movie business into a game of major franchises. Comedies, romantic-comedies, art films, and pretty much any genre aside from "blockbuster based on major intellectual property (IP)" no longer make sense on the big screen.
Sure, Christopher Nolan and one or two other big-name directors might be able to demand theatrical releases, but the remaining hits in the industry are almost all franchise films.
That's something Walt Disney CEO Bob Iger made very clear during his company's fourth-quarter earnings call.
"This summer's box office once again demonstrated the global and cross-generational appeal of our storytelling and IP," he shared.
That's a message that every other movie studio should take to heart, although there's not much they can do about it.
Disney bets on IP and franchises
Disney's current success traces back to a decision Iger made in 2006, his first year as CEO, buying Pixar.
“With this transaction, we welcome and embrace Pixar’s unique culture, which for two decades, has fostered some of the most innovative and successful films in history. The talented Pixar team has delivered outstanding animation coupled with compelling stories and enduring characters that have captivated audiences of all ages worldwide and redefined the genre by setting a new standard of excellence,” Iger said in an SEC filing at the time.
He saw the purchase as a way to bolster the company's classic animation offerings.
“The addition of Pixar significantly enhances Disney animation, which is a critical creative engine for driving growth across our businesses. This investment significantly advances our strategic priorities, which include — first and foremost — delivering high-quality, compelling creative content to consumers, the application of new technology, and global expansion to drive long-term shareholder value,” he added.
The Pixar deal started off a massive chain of purchases that built the modern Walt Disney. It was a series of acquisitions that gave the company an unparalleled lineup of intellectual property (IP) that propelled its movie division for years, and will now serve it well in the post-Covid new box office world.
Walt Disney's major IP purchases
- Pixar (2006)
Acquired for about 7.4 billion. Gave Disney ownership of major animated franchises like "Toy Story," "The Incredibles," "Cars," "Finding Nemo," etc. Source: SEC filing - Marvel Entertainment (2009)
- Bought for $ 4 billion.
- Gave Disney control of the Marvel Cinematic Universe (MCU) characters, which has become one of the most profitable film franchises in history.
Source: Walt Disney Press release - Lucasfilm (2012)
Acquired for $ 4.05 billion. Included the "Star Wars" franchise, "Indiana Jones," and additional Lucasfilm IP. Source: Walt Disney press release - 21st Century Fox/20th Century Fox (2019)
- Disney bought major Fox entertainment assets for $ 71.3 billion.
- This acquisition brought Fox-owned franchises into Disney’s fold, including "X‑Men," "Deadpool," "Fantastic Four," "Avatar," and also "Alien" and "Home Alone."
- Also acquired "The Simpsons" and other IP that broaden Disney’s content range.
Source: Walt Disney Press release
Image source: TheStreet
The movie business has changed
Movie attendance is in decline, no matter how you look at it.
- The share of U.S. adults who go to the cinema at least once a month dropped from 39% in 2019 to 17% in 2025.
Source: S&P Global - From National CineMedia’s Q1 2025 earnings: Its revenue fell 7% year-over-year, cited as being driven by declining theater attendance.
Source: Investing.com - 61% of Americans did not attend a movie in a theater in the past year, and on average, U.S. adults saw only 1.4 movies in theaters per year.
Source: Gallup.com - “Box office revenue is down 11% compared with the same period last year … The overall decline in attendance … accelerated during the pandemic and hasn’t recovered since.”
Source: LA Times
Disney has a unique place in the box office
Walt Disney CEO Bob Iger spoke about his company's ability to drive box office and monetize films in other ways. It's not that rivals can't do that; it's just that Disney simply has a much deeper roster of IP that that will drive people to theaters and then monetize after its theatrical run.
"This summer's box office once again demonstrated the global and cross-generational appeal of our storytelling and IP," Iger shared.
He broke down how one major franchise, but arguably not one of the company's biggest performed.
"To date, Disney's live-action 'Lilo & Stitch' remains the highest-grossing Hollywood film at the global box office this calendar year, and its success has extended across our interconnected businesses and consumer touchpoints," he said.
He also noted that the movie's impact went beyond the big screen.
"The film achieved 14.3 million views during its first 5 days on Disney+, becoming the second biggest Disney live-action premiere on the platform ever," he added. "Retail sales for 'Stitch' from our consumer products business also continues to grow, eclipsing $4 billion in fiscal 2025."
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This success is something Disney can repeat even as the movie business slows down.
"The popularity of this global phenomenon underscores the franchise's enduring strength and the effectiveness of our strategy to invest in popular stories and characters," Iger said.
Some facts on Disney and movie industry box office
- The Walt Disney Studios led the box office at $5.46 billion worldwide ($2.23 billion domestic and $3.23 billion international).
Sources, The Walt Disney Company, Deadline - Universal Pictures: Ranked #2 domestically (in the U.S./Canada) with $1.744 billion in 2024.
Source: The Numbers - Warner Bros.: For the U.S. market they achieved $1.164 billion in 2024.
Source: The Numbers - Sony: In their fiscal segment presentation, Sony reported that their Pictures segment had box office revenue of approximately $691 million for the period shown.
Source: Sony
For FY24 (ended March 31, 2025), Sony Pictures full‑year operating income slipped to US $774 million, down about 4.2% year‑on‑year. Source:Hollywood Reporter
Industry‑market data: For 2024 (domestic U.S./Canada), Sony had estimated total theatrical gross around US $953 million and a market share of ~11.1%.
Disney
- Global box‑office total for 2024: US$ 5.46 billion (about US $2.23 billion domestic + US $3.23 billion international). Source:The Walt Disney Company+1
- Notable smash hits:
"Inside Out 2": ~$1.70 billion global (≈ US$653 million domestic + ~US$1.05 billion international). Source: The Walt Disney Company+1 "Deadpool & Wolverine": ~$1.34 billion global (~US$637 million domestic + ~US$701 million international). Source: The Walt Disney Company+1 "Moana 2": ~$906 million global (US$404 M domestic + US$502 M international) by end of year. Source: The Walt Disney Company - Strategic & contextual notes:
First time a studio has broken the US$ 5 billion global theatrical threshold since 2019.
Universal Pictures / NBCUniversal
- Global box‑office total for 2024: US$ 3.76 billion, as reported by NBCUniversal. Source:NBCUNIVERSAL MEDIA
- Domestic box office (U.S./Canada) for 2024: ~US$ 1.746 billion for Universal’s films. Source:The Numbers
- Key films:
Wicked: Surpassed US$ 700 million globally. Breakdown: US$ 460.6 M domestic + US$ 240.4 M international. Source: Comcast Corporation Despicable Me 4: Global total ~US$ 972 million (~US$ 361 M domestic + US$ 611 M international). Source: Wikipedia - Strategic & contextual notes:
While Disney remains ahead globally, Universal’s near‑US$ 4 billion indicates a strong year and competitive performance. Their reliance on high‑profile franchise and animation content continues to pay off globally.
Warner Bros. (Warner Bros. Discovery)
- Domestic box‑office (U.S./Canada, 2024) for Warner films: ~US$ 1.1727 billion. Source:The Numbers
- Global ranking and performance: Warner was cited as the third‑highest global studio in 2024 (after Disney & Universal). Source:Deadline
- Additional data: Their 2024 Annual Report mentions that the “Studios segment” included motion picture releases and that WBD became “the first studio to cross the US$ 1 billion mark at the worldwide box office that year.” Source:Q4 Capital
- Strategic & contextual notes:
Warner has a strong brand/franchise base (DC, Godzilla/Kong, Dune). Its global total is lower than Disney’s and Universal’s, which suggests they may have under‑leveraged international market strength in 2024.
Disney has an IP and character edge
Iger shared a sobering message for his company's rivals.
"Over the past two years, our studios have delivered four global franchise hits that have earned more than $1 billion each, while no other Hollywood studio has achieved a single one during the same period," he said.
Disney's CEO is not alone in pointing out the power of its IP.
“While investor focus understandably remains on near-term attendance and consumer spending trends, renewed momentum in creating successful content with Disney’s premium IP play a crucial role in generating long-term earnings power across parks, Disney+ and accelerating the unique advantage of the Disney flywheel across its portfolio,” Robert Fishman, an analyst at MoffettNathanson, told CNBC.
Disney presses this advantage across all of its platforms.
"A superior brand also creates a marketing advantage for Disney+. If you’re a parent of a young child, you know that Disney+ has a vast library of high-quality family-friendly entertainment," David Trainer wrote at Equities.com. "No other content firm monetizes content better than Disney."
Vasundhara Sawalka, writing for Zacks summed up the Disney IP advantage.
The company's unmatched IP portfolio spanning Disney, Pixar, Marvel, Star Wars, and National Geographic creates sustainable competitive moats across multiple revenue streams.



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